What a great example of how to breath life into an abstract topic—renewable energy—by turning it into a human character. Add bits of emotional drama, surprise and slightly-risque humor. . . and the story becomes irresistible!
Last week at the Climate Reality Leadership Training in San Francisco, storytelling guru Andy Goodman led a spellbinding session on the importance of “changing the story.” Goodman described research that confirmed what many of us have experienced: in a public debate, a misleading but vivid anecdote can trump reams of data and logic. (Anybody remember Ronald Reagan’s wildly exaggerated “Welfare Queen” imagery?)
So often, the only way to dislodge emotionally-charged disinformation is to tell a better, more compelling story.
To see this principle in action, check out this wonderful little clip from Goodman’s Free Range Thinking newsletter about a successful campaign in Troy MI that defeated the Tea Party and saved the city library. Lots of lessons here! Continue reading →
Sometimes I feel like I’m living in a bubble. Actually, we all live in our own custom-made bubbles that are shaped by our life experience and our education.
The world in my bubble is different from the world in your bubble. The TV show Madmen dramatized this in an early episode, when Betty comes home with her drycleaning. After a few minutes, the kids come running out of the bedroom Continue reading →
That’s the only way to describe EOM’s “How to Talk to an Ostrich” series of short clips answering common skeptical questions. It’s a spin-off of the PBS series “Earth the Operators’ Manual,” starring Dr. Richard Alley Continue reading →
Watch this 13-min video, and you may never want to get up in front of an audience again without uttering, at some point, the seven magic words in the title. Why? Because. . .
“Story is how we are reminded, and how we remember. If we want it to be memorable, it must be a story. . . We are not built to memorize lists, or unrelated facts. We are built to remember narrative.”Continue reading →