Terms & Communication
Alternatives to climate science jargon, definitions, synonyms for "global warming," effective climate communication.
"Skepticism is invaluable to the scientific method. But an honest skeptic can be persuaded by facts. These deniers are largely impervious to ...
For those who spend little time in greenhouses, perhaps we should call it "The Parked Car Effect." We all know what happens when you park ...
"It should be possible to write about science in plain English, though asking a scientist to do that is like asking a cat to bark."— Dr. Ric ...
"When it comes to climate change, true skepticism is two-sided. One-sided skepticism is no skepticism at all." —Michael Mann. ...
Replace your "ands" with "buts" or "therefores." It makes for better writing —Trey Parker, writer of South Park, on the art of storytellin ...
"The popular term 'global warming' is a misnomer. It implies something uniform, gradual, mainly about temperature, and quite possibly ben ...
In climate communication, "We need to stop being Chicken Little and start being The Little Engine That Could." Less of 'the sky is falling ...
"If you want to change the world for the better, first you have to change the story."
Skepticism = looking at all the evidence before drawing a conclusion. Denial = rejecting any evidence that does not support your preferred, ...
A school bus goes up a hill, then down. The hilltop is the tipping point. Earth is the bus, but with no driver, just quarreling teenagers, ...
"The more people with visible tattoos who advocate for clean energy, the more success it will have in Washington. You win the tattooed vote ...
"Numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. Stories get stored. And when you can change the st ...