Alternatives to climate science jargon, definitions, synonyms for "global warming," effective climate communication.
Since few people actually spend much time in greenhouses, perhaps we should call it 'The Parked Car Effect.' We all know what happens when you park your car in the hot sun with the windows closed. Light enters, hits the upholstery, which heats up and warms the interior air. But the heat can't escape, so the interior just gets hotter and hotter. Hot enough to kill.
"It should be possible to write about science in plain English, though asking a scientist to do that is like asking a cat to bark."— Dr. Richard Somerville, Scripps Institution of Oceanography, Coordinating Lead Author of the IPCC's Fourth Assessment Report.
"When it comes to climate change, true skepticism is two-sided. One-sided skepticism is no skepticism at all." —Michael Mann."I will call people who deny the science 'deniers.' I won't be deterred by the fact that they don't like the use of that term and no doubt that just endears me to them further. It's frustrating of course because a lot of us would like to get past this nonsensical debate and on to the real debate to be had about what to do."
In climate communication, "We need to stop being Chicken Little and start being The Little Engine That Could." Less of 'the sky is falling' and more 'I think I can, I think I can.'
"If you want to change the world for the better, first you have to change the story."
A school bus goes up a hill, then down. The hilltop is the tipping point. Earth is the bus, but with no driver, just quarreling teenagers, called governments. And no brakes.
"The more people with visible tattoos who advocate for clean energy, the more success it will have in Washington. You win the tattooed vote and we’ll have the damnedest environmental policy anybody ever saw."—Bill Clinton
"Numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. Stories get stored. And when you can change the story, you can change the world." — Andy Goodman, a nationally recognized author, speaker, and consultant in the field of public interest communications.