Beyond Bites:  Advice for becoming a more effective climate communicator. 

This section will offer the best available

• tips for conducting media interviews on climate change
• general advice on how to be a more effective communicator
• suggestions for talking to open-minded skeptics and closed-minded deniers
• classical elements of persuasive speech and rhetoric.
• analysis of the broader and deeper context for communication
  
  • values
  • emotions
  • "deep framing," narrative/ storytelling,
  • the cultural context
  • understanding your audience