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Beyond Bites:  Advice for becoming a more effective climate communicator. 

This section will offer the best available

  • tips for conducting media interviews on climate change
  • general advice on how to be a more effective communicator
  • suggestions for talking to open-minded skeptics and closed-minded deniers
  • classical elements of persuasive speech and rhetoric.
  • analysis of the broader and deeper context for communication
    • values
    • emotions
    • "deep framing," narrative/ storytelling,
    • the cultural context
    • understanding your audience
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