Notes: Reducing greenhouse gas emissions will revolutionise our economies and our landscapes. We won't be able to undo 150 years of industrial development with a few tweaks, or by turning off lights and riding bicycles.
The force to power revolutionary change requires three fundamentals: a carrot, a stick and a roadmap. If one is missing, things limp along as they are.
Bob Doppelt at the Resource Innovation Group argues that big changes – fundamental shifts in beliefs, practices, goals, and results – require
1) Dissonance (“this isn’t working”)
2) Efficacy (“yes we can”), and
3) Benefits (“hey, this is profitable/fun/sexy”).
Dissonance is the stick — burning fossil fuel isn't working, it's not sustainable.
Efficacy is the roadmap and NREL has given us a great roadmap to 80% renewables by 2050.
Benefits is the carrot of innovation, creativity and green jobs — as well as the joy in biodiversity preserved and disaster averted.
Source: KC Golden uses the phrase Climate solutions are not tweaks. They’re a revolution, and points to Bob Doppelt's work.
Gillian King uses the phrase Carrot, stick and roadmap.