Beyond Bites: Advice for becoming a more effective climate communicator.
This section will offer the best available
- tips for conducting media interviews on climate change
- general advice on how to be a more effective communicator
- suggestions for talking to open-minded skeptics and closed-minded deniers
- classical elements of persuasive speech and rhetoric.
- analysis of the broader and deeper context for communication
- "deep framing," narrative/ storytelling,
- the cultural context
- understanding your audience