Climate "Crock of the Week"
Graphic artist Peter Sinclair rebuts climate skeptical arguments with short, snappy videos that manage to combine humor and lush graphics with solid sourcing in the scientific literature.
Sinclair narrates -- calmly and quietly, never preachy or pedantic -- but lets climate experts themselves make the key points. He often employs a very effective technique of visual documentation: First he shows an actual photo of the most relevant peer-reviewed journal article, then he zooms in, enlarging a single key sentence that punctures the denialist argument. You'll feel like cheering!
In other words, he's careful to "let the science speak for itself" but keeps it light, good-humored and entertaining.
In addition to his now-classic "Climate Crock of the Week" channel on You Tube, Sinclair's blog indexes his videos, and includes many excellent videos works by others.
Principles of effective communication demonstrated:
- never preachy or pedantic. Calm and matter-of-fact.
- concise -- right to the point. Never wastes the viewers time.
- corrects the denier misinformation without attacking the person
- uses striking graphics
- sources his points in the primary peer-reviewed literature
- injects lots of visual humor to keep it lively