Uh oh. Did you know that your efforts to correct climate misinformation could be backfiring? That you may be inadvertently be reinforcing the very myths you seek to dislodge?
For a quick self-check, download this short guide,The Debunking Handbook, by Skeptical Science’s John Cook and Prof. Stephan Lewandowsky. It’s free, and in just 6 pages shows you how to avoid the “backfire effect” and make your corrections stick.
You can trust Cook and Lewandowsky’s advice; it’s all solidly grounded in cognitive psychology research.
The recently-released BEST* study—which led prominent climate skeptic Dr. Richard Muller to finally accept that “global warming is real“—carries an important lesson for all communicators: Don’t drive honest skeptics into a corner. Continue reading →