Tag Archives: Schneider

Climate Communication Tips:  
Tribute to Stephen Schneider

Dr. Stephen Schneider (1945-2010) was the first distinguished climate scientist to make speaking to the public a top priority and to stress the importance, when entering the media fray, of arming oneself with clear, compelling soundbites based on concrete metaphors.

In an interview, shortly before his untimely death in 2010, Schneider said Continue reading