Tag Archives: soundbites

Climate Communication Tips:  
Tribute to Stephen Schneider

Dr. Stephen Schneider (1945-2010) was the first distinguished climate scientist to make speaking to the public a top priority and to stress the importance, when entering the media fray, of arming oneself with clear, compelling soundbites based on concrete metaphors.

In an interview, shortly before his untimely death in 2010, Schneider said Continue reading

Climate Communication Metaphor
. . .Therefore, chickens don’t come from eggs.

The middle-aged man in a dark suit lurked in the back of the room, slouched against the wall.    It was 2008, at my first presentation on climate change to a community group.   Afterwards, the lurker came up and politely asked to see again my slide of historic temperature and CO2 levels.   Pointing to the rise in temperature ahead of the CO2 curve, he crowed, “That proves that temperature rise causes CO2 rise, not the other way around!” Continue reading