The recently-released BEST* study—which led prominent climate skeptic Dr. Richard Muller to finally accept that “global warming is real“—carries an important lesson for all communicators: Don’t drive honest skeptics into a corner. Continue reading
Once again, Dr. John Abraham (St. Thomas University & CSRRT) models how to stay friendly yet forceful, when interviewed by a conservative talk radio host .
— Baltasar Gracian (1601-1658)
Gracian’s aphorism is a nice touchstone for “tone,” which is so crucial to winning over an audience. In a debate with a skeptic, keep in mind that the key audience is not your opponent; it’s the silent onlookers. Focusing on the skeptic across the table is like a trial lawyer Continue reading