Tag Archives: voice

Franke - darwin

Tricksters – adapted for survival

Canadian artist Franke James gives reign to her ‘inner trickster’ to produce delightful visual essays that advocate for action to address climate change.

Charles Darwin (left) famously said,

“It is not the strongest nor the most intelligent of the species that survive, it is the one most adaptable to change.”

The most adaptable characters in many oral storytelling traditions are characters known as ‘tricksters.’   Continue reading

Climate Communication Tips
A touchstone for tone. . . and your real audience

“When you counsel someone, you should appear to be reminding him of something he had forgotten, not of the light he was unable to see.”

           — Baltasar Gracian (1601-1658)

Gracian’s aphorism is a nice touchstone for “tone,” which is so crucial to winning over an audience.   In a debate with a skeptic, keep in mind that the key audience is not your opponent; it’s the silent onlookers.  Focusing on the skeptic across the table is like a trial lawyer Continue reading